You have set up your jobsite or recruitment website and now you want visitors, in fact you want more than that you want candidates and their CV's or Résumé's. You have a market niche, the guys that built your site tell you that they have optimised the pages and so you begin to eagerly wait for the traffic to appear in your website statistics. Yet day after day the numbers are just a handful. You speak to the tech guys and they tell you not to worry it just takes time, or they suggest that you use some pay per click. So off you go and spend hours researching which PPC system to use, you decide on one of the big three and you spend hours setting up your adverts and begin spending your daily budget. You are horrified by the cost of some of the keywords that the system tells you are best for your advert, you have an advert for a mortgage manger and it is going to cost you £2.50 for each click to be ranked in the top 5, but still you need the traffic and those candidates and you have just spent £10K on the website so you had better make it work, or it could cost you your job and forget the next pay rise.
If this sounds a familiar story you might like to broaden your horizons, think outside the box a little. Does everyone that want a job as a mortgage manager really search for "mortgage manager" on the top search engines, do they only search on the top search engines. Do a search yourself on the top short keywords and phrases and see how many other sites are competing fro the word or phrase. I was recently talking to a corporate account manager for the UK's most dominant search engine and he told me that one of the retail banks was paying £8.00 for each click to be number 1 for the keyword "mortgage", well that might be financially viable for the very large corporate purse of a bank, but it would be crazy money to attract candidates to a jobsite or recruitment website.
The next few paragraphs are some of the things that you need to consider:
Niche Keyword and Key phrase Analysis and Report £75 for 300 Keywords with KEI Analysis, find the Niche Keywords and Key Phrases that will make your site a success. These are the Keywords and Key Phrases that many people search for every day and yet few sites have been optimized for them. This is the quick route to the top 10 on the major search engines. Get this right and save thousands of £s and gain thousands of Candidates. Web Page Optimization report for one key phrase and one search engine including a detailed analysis of the top 10 competitor sites.
Meta tag creation, it is essential that you have the right Meta tags for each page of you site if you are going to achieve maximum site visitors.
Hand Directory submissions; To create high quality one way links to your site is the best way to raise your Page Rank within Google. Please be aware it can take up to 6 months for all directories submitted to list you. DMOZ and Yahoo Directory Submission; These are the two most important directories to get listed in, however it is equally important to get the right description for your site to achieve maximum ranking across the hundreds of search engines that are influenced by these two directories. Submission to 450+ Search Engines including full top twenty ranking report for all index page keywords RSS Feed Submission to 76 Engines if you have rss or xml feeds to the job vacancies on your site this service will help maximize the number of vacancies that appear in the search engine listings. Let your vacancies work for you and drive quality candidates to your database. Doorway Page Creation including Flash Redirection and keyword research, a niche keyword based domain name registered just for your site, and then a very clever bit of black hat SEO generates thousands of extra visitors to your site. In the next Article I will discuss a variety of internet marketing techniques that will help maximize the SEO of your jobsite or recruitment website.
Louise G is the Managing Director of Ianson Internet Markekting and an expert in SEO and Internet Marketing for Jobsites and Recruitment Websites. Find out more about Internet marketing and SEO at www.internet-marketing-ianson.com |
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